We may ask you to add a primary competitor to help guide the Raiser search to return the type of investors you're most interested in.
For example, I work in FinTech. My website is entirely geared towards the investors that I market to. For that reason, Cyndx has me more heavily mapped in the finance space based on the way I describe my company's services on my website. However, I'm interested in finding investors who invest in tech, even though my marketing website is not tech-heavy.
We also give you the option to 'Add Secondary Competitors' to help round out the investor landscape based on similar companies.
Related article: Raiser Best Practices