You can drive more precise results by tailoring your search with multiple related companies. When performing a search using multiple companies, it will be performed with an AND operator, meaning the Finder algorithm is looking for companies describing themselves similar to both inputs. The example below illustrates how the AND operator functions to shape desired results.
Using Multiple Companies for a Finder Search - Video Tutorial
See a single company search compared to a multiple company search.
A search of Walmart, a diversified retailer of household goods, including groceries, will output many well known retailers selling an array of products.
Single Company Search
If I want to drive the search results to companies describing themselves such as Walmart, yet are focused more towards grocery retailing, adding Kroger will point the search results that way.
Note from above: Wayfair, Best Buy, Office Depot, Zulily, and others drop down in match score or are eliminated from the search results totally.